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Fieldspilot for

Win back customers who stopped calling.

A lapsed pest contract, last spring’s patio clean, a yearly gutter clear: find who’s gone quiet and text them a reason to book again.

From gone quiet to booked again

A regular stops booking

Two years steady, then silence.

01 Switch it on

Say what lapsed means. We find who fits.

Choose 30 to 180 days without a finished job, add your discount, and start from a template for your trade.

The live count shows before you write a word.

  • 30 to 180-day window
  • Live customer count
  • Trade win-back templates
  • Your own discount
02 It runs itself

The list keeps itself current.

Customers join as they cross your window, and health scores turn amber on anyone who is drifting.

Drifting customers show in amber before the window closes.

  • List updates itself
  • Health score alerts
  • Lapsed list to CSV
  • Repeat last month’s send
03 You stay in control

Only the ones worth the discount.

Narrow by service or lifetime spend, and leave out business accounts and anyone still owing you money.

Spend over £1,000 keeps it to your best customers.

  • Lifetime spend filter
  • Service filter
  • Business accounts left out
  • Unpaid balances left out
04 Hands off to the next step

See who came back and what they spent.

Bookings within 14 days of the text count towards the send, with revenue marked as an estimate.

Six came back in October, £1,520 between them.

  • 14-day booking window
  • Who came back
  • Estimated revenue
  • Campaign history

Try it on your next job.14 days free. No card needed.

How UK trades win back regulars.Before they ring round.

Pest control

75% of UK businesses have no staff beyond the owners (DBT, 2025). Lapsed pest contracts get a win-back text after 90 quiet days, with no one chasing.

Roofing

885,000 UK small firms work in construction (DBT, 2025). Past re-roofs can get a free roof-check offer years later, so they ring you, not the next name.

Pressure washing

A skipped spring patio clean gets one win-back offer, not a stream: anyone texted a campaign in the last 24 hours is left out.

Property maintenance

Filter to accounts with £1,000+ in paid invoices, so the win-back reaches the letting agents worth winning first.

Window cleaning

Any shopfront that goes 90 days without a completed job joins the dormant list on its own. No list to rebuild.

Tree care

Example: 40 lapsed pruning clients at £250 a year is £10,000 of work worth one text. The list builds from your job history.

Painting

The win-back template opens with £30 off any service. Edit it into a touch-up offer for past repaint clients.

Pest control

75% of UK businesses have no staff beyond the owners (DBT, 2025). Lapsed pest contracts get a win-back text after 90 quiet days, with no one chasing.

Roofing

885,000 UK small firms work in construction (DBT, 2025). Past re-roofs can get a free roof-check offer years later, so they ring you, not the next name.

Pressure washing

A skipped spring patio clean gets one win-back offer, not a stream: anyone texted a campaign in the last 24 hours is left out.

Property maintenance

Filter to accounts with £1,000+ in paid invoices, so the win-back reaches the letting agents worth winning first.

Window cleaning

Any shopfront that goes 90 days without a completed job joins the dormant list on its own. No list to rebuild.

Tree care

Example: 40 lapsed pruning clients at £250 a year is £10,000 of work worth one text. The list builds from your job history.

Painting

The win-back template opens with £30 off any service. Edit it into a touch-up offer for past repaint clients.

Pest control

75% of UK businesses have no staff beyond the owners (DBT, 2025). Lapsed pest contracts get a win-back text after 90 quiet days, with no one chasing.

Roofing

885,000 UK small firms work in construction (DBT, 2025). Past re-roofs can get a free roof-check offer years later, so they ring you, not the next name.

Pressure washing

A skipped spring patio clean gets one win-back offer, not a stream: anyone texted a campaign in the last 24 hours is left out.

Property maintenance

Filter to accounts with £1,000+ in paid invoices, so the win-back reaches the letting agents worth winning first.

Window cleaning

Any shopfront that goes 90 days without a completed job joins the dormant list on its own. No list to rebuild.

Tree care

Example: 40 lapsed pruning clients at £250 a year is £10,000 of work worth one text. The list builds from your job history.

Painting

The win-back template opens with £30 off any service. Edit it into a touch-up offer for past repaint clients.

Old customer back.Keep them this time.

Pay for new customers only when they pay you

  • A referral link for every customer
  • Reward credited once the new customer’s invoice is paid
  • New customers get a first-job discount too
See Referrals
Referrals preview

Found in your job history.Texted through Twilio.

Pricing

What it costs

Win-Back Campaigns

Included from Business

£159 /mo

Business · Up to 15 users

Compare plans

Every Fieldspilot Business includes

  • Payroll & payslips
  • Commission & per-job pay
  • SMS campaigns
  • Emergency best-match dispatch
  • Bulk job assignment
  • Van stock & purchase orders
  • Tech scorecards
  • Tech referral bonuses
  • Xero & QuickBooks payroll export
  • No credit card required
  • 14-day free trial
  • Cancel anytime
Start free

Past customers are the easiest jobs to win.

Start free. No card, no contract.

Win-Back Campaigns questions

Who counts as a lapsed customer?

Anyone with no finished job in the window you set, from 30 to 180 days. 90 days is the default.

Can I leave some customers out?

Yes. Leave out business accounts. Opted-out customers and anyone without a mobile number are left out for you.

Can win-backs go out automatically each month?

Yes. Repeat last month’s send in one tap, or let it run as customers cross your window.

Can I spot customers before they lapse?

Yes. Each regular has a health score that turns amber when they book less often or later than usual.

Which plan includes Win-Back Campaigns?

Win-Back Campaigns is on the Business plan (£159 a month plus VAT). Text messages are paid from your wallet as you use them. Every account starts with a 14-day free trial, no card needed, and you can cancel any time.